f’real Foods Partners with Mondelez International to Create Unique Limited Time Only Flavor
Emeryville, CA – f’real Foods is breaking down the barriers of the traditional milkshake flavors as they prepare to launch a new limited time only flavor, MAYNARDS SOUR PATCH KIDS® REDBERRY® Sherbet Shake. The frozen beverage company, which designs and sells self-service milkshakes, smoothies, and frappe’s, teamed up with Mondelēz International, Inc., a confectionary company that owns and sells various candy and snacking products that many would be familiar with. Among their various high performing brands is MAYNARDS SOUR PATCH KIDS candy, a delicious, soft gummy candy that is coated in sour sugar, resulting in an amazing taste that delivers the perfect balance of sour and sweet. Straying from a classic milkshake, the two foodservice companies developed a ‘sherbet shake’ formulation with the consistency reminiscent of decadent sorbet, which tastes refreshingly punchy.
“Fusing these two brands is really exciting for us because it was a chance to try something different that we’re confident will resonate with our core consumers, and because MAYNARDS SOUR PATCH KIDS candy has such a strong following, it became a great opportunity for us to elevate brand awareness with our target in a very fun and unique way, ” says Yulanda Smith, the Director of Consumer Marketing at f’real. SOUR PATCH KIDS candy is the #1 sour confection brand in the U.S., making the decision to partner with Mondelēz favorable for all. It rapidly gained its popularity through the cinemas, becoming a staple snack for moviegoers in the U.S. With around 3.5 million followers on Facebook, there is no doubt that SOUR PATCH KIDS candy has an enormous fan base with a love for sweet treats that bodes well for both brands.
By combining the classic candy favorite with f’real, being the #1 frozen novelty brand in convenience stores, consumers are in for an icy twist that stands out amongst the abundance of snacking choices available around them. Glenn Garcia, Business Manager Desserts/Ingredients from Mondelēz International, stated “We love seeing the fun playful nature of the f’real product and how consumers interact with the milkshakes. There is a lot of synergy between our brands. Their consumers are passionate about the f’real flavors and we know they will love the new MAYNARDS SOUR PATCH KIDS REDBERRY sherbet shake!”. If the flavor appeal alone doesn’t catch your eye, the vibrant yellow and red MAYNARDS SOUR PATCH KIDS packaging will certainly draw attention to the freezer. f’real predicts the sherbet shake will be a top-seller for consumers. Set to hit stores in April 2018, this limited-edition flavor packs the ultimate punch for taste buds and doesn’t disappoint.
About f’real Foods
Based in Emeryville, California, f’real produces and sells freshly blended real milkshakes, smoothies and frappe’s in their self-service blending machines that are customizable, self-cleaning and sanitizing. Being the 6th leading brand in the milkshake category, f’real values itself on using high-quality ingredients to fill their cups, using only real ice cream and fresh fruit. The blending machines are primarily located in convenience stores across the United States and Canada, and allow consumers the option to customize the consistency of their frozen beverage. With 3 thickness options, consumers can have a shake blended to their liking, all in less than 60 seconds. Currently, f’real is the #1 frozen novelty brand in convenience stores, with their program installed in over 18k locations and over 350 million cups sold.
About Mondelēz International, Inc.
Mondelēz International, Inc. (NASDAQ:MDLZ) is building the best snacking company in the world, with 2016 net revenues of approximately $26 billion. Creating more moments of joy in approximately 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.